A German court has ruled that Mondelez International misled consumers by reducing the size of its Milka chocolate bars without adjusting the packaging accordingly. The decision has prompted Britain’s Trading Standards Institute to demand a global probe into “shrinkflation” practices across the confectionery industry. The ruling, delivered by the Regional Court of Cologne, found that the company’s actions violated consumer protection laws by creating a false impression of value.
Mondelez had reduced the weight of its standard Milka bar from 100 grams to 90 grams while maintaining the original packaging size. The court deemed this practice deceptive, as it misled consumers into believing they were purchasing the same quantity of product. In response, the British watchdog has called for an international investigation, arguing that such practices undermine consumer trust and warrant regulatory scrutiny beyond national borders.
The case highlights growing concerns over shrinkflation, where manufacturers reduce product sizes while keeping prices steady, effectively raising costs for consumers. The British organisation has urged global authorities to collaborate on standardising packaging regulations to prevent similar incidents. Mondelez has stated it will appeal the ruling, asserting that its packaging clearly indicates the new weight.
However, consumer groups have welcomed the decision as a victory for transparency. The development comes amid broader debates over corporate accountability and consumer protection in an era of rising inflation and supply chain pressures.
